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Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper


Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974
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Citation

Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Peter Welti
April 1, 1974
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Citation

Welti, P. (1974a, April 01). The USEGO story. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-usego-story


Research papers

Problems of quota definition for non-random surveys

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys


Research papers

Experience of a computer system for the quality control of interviewers

This paper describes a method of using the computer, as a stage of the checking process, to look for interviewers, who have cheated or deviated from the specified instructions. The method is simple and has often been recommended, but to our knowledge...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: R. King, P. Trotman
Company: Nestlé
October 1, 1973
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Citation

King and Trotman (1973a, October 01). Experience of a computer system for the quality control of interviewers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experience-of-a-computer-system-for-the-quality-control-of-interviewers


Research papers

Problems of quota definition for non-random surveys (French)

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
×

Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys-french-


Research papers

Direct interviewing versus postal questionnaires (French)

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires-french-


Research papers

Direct interviewing versus postal questionnaires

The title of this paper should not raise too many hopes: our experience of this problem, despite the large number of investigations made, is not varied, comprehensive or long enough to enable a final answer to a question where many factors are...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
October 1, 1973
×

Citation

Laborie, J. (1973a, October 01). Direct interviewing versus postal questionnaires. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/direct-interviewing-versus-postal-questionnaires